leveraging the trust and uniqueness of the WURD brand

Lively-HOOD is an initiative of WURD Radio connecting people to small business resources and financial literacy.

Lively-HOOD bridges the information gap for an important and underserved demographic while creating new pathways for ethnic media to identify innovative strategies for sustainability. By creating high-quality, solutions journalism that is made for and by the target audience and by partnering with other media entities and community organizations in the city, they believe we can create a more sustainable and equitable news and information ecosystem.

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