SEPTA - Pre-Proposal Opportunity: Advertising Agency of Record for Creative and Media/Planning Buying Services for a 3 Yr. Period

The Southeastern Pennsylvania Transportation Authority (SEPTA) is issuing this Request for Proposal (RFP) to enter into a three year contract with qualified Advertising Agency of Record Services for Creative Services and Media/ Planning Buying Services for SEPTA’s Marketing Department.


Any inquiries regarding this Request for Proposal (RFP) should be directed to Heather Casullo at (215) 580-7421, or, or at Procurement, Supply Chain & DBE Division, Southeastern Pennsylvania Transportation Authority, 1234 Market Street, 11th Floor, Philadelphia, Pennsylvania 19107.


A Pre-Proposal Meeting will be held on Friday November 18, 2022 at 9:30AM – 10:00 AM (Prevailing Eastern Time) via webex. The information for the webex is as follow:


22-00114-AHAC Advertising Agency of Record Pre-Proposal Meeting Hosted by Heather Casullo


Join using this link:…, Nov 18, 2022 9:30 am | 30 minutes | (UTC-04:00) Eastern Time (US & Canada) Meeting number: 2344 969 5357 Password: QxR5Dpv79qS


Join by video system


You can also dial and enter your meeting number.


Join by phone

+1-408-418-9388 United States Toll

Access code: 234 496 95357


All questions pertaining to this request for proposal must be submitted in writing by Wednesday November 30, 2022 by 4:30 PM (Prevailing Eastern Time), to Heather Casullo via e-mail at The answers to all questions submitted will be included in an addendum.


Each proposal shall be submitted in two (2) separate parts, enclosed in two (2) separate envelopes, and identified as Technical Proposal and Price Proposal. The package(s) submitted by each firm must also be identified on the envelope.


Please submit one (1) original (clearly marked) copy of the Technical Proposal, plus one thumb drive in searchable “PDF” format and one (1) original (clearly marked) copy of the Price Proposal to SEPTA, by Wednesday, December 14, 2022 by 4:30PM (Prevailing Eastern Time).


Any request for change, modification, addition, or deletion of any aspect of the Contract Documents must be made in writing and submitted with the questions. Contract changes, modifications, additions, or deletions can be affected only by a written addendum issued by SEPTA.


Please direct all correspondence to:

Heather Casullo, Senior Contract Administrator

Procurement, Supply Chain, & DBE Division

1234 Market Street, 11th Floor

Philadelphia, Pennsylvania 19107

RFP # 22-00114- AHAC – Advertising Agency of Record Services for a Period of Three Years


Anyone desiring to receive the Request for Proposal documents may view the RFP in PDF format on SEPTA’s website: Follow this path: Business/Procurement/See Bid Listing click on the corresponding RFP number 22-00114-AHAC.


Any subsequent correspondence and follow-up documentation, including Addendums, concerning this Request for Proposal No. 22-00114 AHAC Advertising Agency of Record Services for a Period of Three Years will be available for download on the SEPTA’s website (


Subject to SEPTA's right to reject any and all proposals and/or to negotiate separately with any firm in any manner deemed appropriate to serve its best interests, if any award is made as a result of these proposals, it will be made on the basis of the proposal which best satisfies the intent of the RFP and other factors considered in the best interests of SEPTA.


SEPTA, in accordance with Title VI of the Civil Rights Act of 1964, 78 Stat. 253, 42 U.S.C. 2000d to 2000d-4, and Title 49, Code of Federal Regulations, Department of Transportation, Subtitle A, Office of the Secretary, Department of Transportation, in Federally Assisted Programs of the Department of Transportation issued pursuant to such Act, hereby notifies all proposers that it will affirmatively, insure that in regard to any contract entered into pursuant to this advertisement, disadvantaged business enterprises will be afforded full opportunity to submit proposals in response to this invitation, and will not be discriminated against on the grounds of race, sex, color, or national origin in consideration for an award.


Contractor will be required to comply with all applicable Equal Employment Opportunity laws and regulations.


All proposers will be required to certify compliance with Executive Order 12549 (ineligible contractors).

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