Holiday pop-up in West Philly highlights Black-owned businesses

Media Outlet


Aziza Shuler

PHILADELPHIA (CBS) -- From trendy tees and adorable accessories to natural skincare and cozy home goods. Everything at the Black Holiday Pop-Up indoor marketplace in West Philadelphia comes from a Black-owned entrepreneur. 

"It's like a Black Macy's in here," senior director of The Enterprise Center Daria Williams said.  

Williams says the Black Holiday Pop-Up is your one-stop shop for holiday gifting.

The Enterprise Center is a local organization promoting the advancement of minority-owned businesses in Philadelphia. She says this pop-up is part of their vision to revitalize 52nd Street -- a corridor notorious for its legacy Black businesses.

"With all the uprising and the unrest, there was a lot of damage to businesses on the corridor some of which did not open their doors after the pandemic," Williams said.

"'We really want to make a point to make sure that people know that 52nd Street is a place that they can shop and they can live and play and that we want more businesses to come and be a part of 52nd Street," Williams said.  

The Black Holiday Pop-Up gives nearly 50 Philly-based Black business owners like Elaine Myada, who owns an online women's boutique, a space to set up their products at a brick-and-mortar location during the holidays.