Anita Garimella Andrews

Anita Andrews

Anita Garimella Andrews



Anita Garimella Andrews is Director, Digital Performance Strategy at Adobe. In her role, she manages a team of consultants dedicated to leveraging technology, deep digital business expertise, and data to drive the growth of some of the world’s most well-known businesses.  From large multi-brand global retailers to niche start-ups with high aspirations, she has helped clients turn strategic and tactical business objectives to specific executable marketing, operational and technology roadmaps, ultimately delivering higher revenue at lower margins.  Previously, she held similar roles at RJMetrics and Magento, both of which were acquired by Adobe.

Prior to Adobe, she was Founder & CEO of Sepiida, an analytics and Internet marketing optimization company, whose clients included Zynga Games Network, Haymarket Media, and Coveroo.  Sepiida was acquired by Delphic Digital in 2012.  Before that, she ran Ecommerce at Nutrisystem, a $750 million subscription ecommerce business, and has held a variety of product and marketing leadership roles at successful start-ups in Silicon Valley, including at Ingenio which was acquired by AT&T. 

She has her Bachelor’s in Politics with a Minor in Mathematics from New York University, and a Master’s in Computer Science from Stanford University.  She is also the Board Chair of The Enterprise Center in Philadelphia, PA, and on the board of The Philadelphia School.